If you haven’t been following “Nowness” you really should - it is a retreat of beauty in the maelstrom of the Internet. In our era of information overload, or everything overload, Nowness is a video channel renowned worldwide as a benchmark of excellence in video. Today, as we celebrate La Festa della Donne, we invite you to look at a video series by Ginevra Elkann titled ‘A Woman’s Work’. After beginning her career on the movie sets of Bernardo Bertolucci and Anthony Minghella, Italian film distributor and Good Films founder Ginevra Elkann made her name by introducing NymphomaniacStill Alice and Dallas Buyers Club to her native country. 

Known for her cloud of dark curls, understated style, and entrepreneurial acumen (unsurprising given that she is a member of Italy’s storied Agnelli dynasty), Elkann showcases a new, subtler type of modern trailblazer – one that prefers a quieter approach to influencing global culture.

As a co-founder of Asmara Films, Elkann’s support of independent cinema includes Iranian drama Frontier Blues, and White Shadow, a story about witch doctors and Tanzanian albinos. The producer, who is also president of La Pinacoteca Giovanni e Marella Agnelli, the Turin-based family art foundation, resides in Rome with her husband, Giovanni Gaetani dell’Aquila d’Aragona, and their three children.


To watch the video click here